Venti Vidi Vici

Its been a while.

Yesterday I hung out with my friend Andy and we saw "The Curious Case of Benjamin Button." Definitely worth seeing. Even if the heartwarming story leaves you cold, the makeup and special effects in watching Brad Pitt go from an old man to a baby and Cate Blanchett from a young girl to an old woman are worthwhile.

We also went to Starbucks where I discovered that I was still able to order a "short" drink, even though they haven't been listed on the menu for years. You know, because "tall" is the new "small." We were also talking about "venti" and wondering what it really means. According to an online tranlsation site I found, in Italian it means "twenty" which probably refers to the size of the cup which holds twenty fluid ounces. Does anyone actually need twenty ounces of a Starbucks coffee beverage? I'm sure that, at the very least, sixteen of those ounces are steamed milk. But really, I'm a hypocrite. Starbucks pisses me off, and yet I still patronize them from time to time.

I'd hoped that something positive might happen after Howard Schultz's internal memo criticizing the company's massive expansion was leaked. (Daniel Gross wrote a really great article discussing the issue for the LA Times in 2007.) However, no such luck. The move to stop selling breakfast sandwiches was cancelled and now there is also oatmeal and piadinis to be had in addition to the other breakfast sandwiches. I don't know what the hell a "piadini" is, but I'm guessing it is some sort of Americanized pseudo-Italian made-up word. I could be wrong, but I'm too depressed by the fact that they are selling them to bother looking it up.

McCafe Taste Test

After writing about the coffee wars the other day, I couldn't get McCafe out of my head. Is it really a better, cheaper version of Starbucks? I had to know.

On my way down to class yesterday (we were meeting at the art museum downtown), I stopped at McDonald's for dinner. I confess that the McRib is sleazy and disgusting, but I still love it. I also grabbed a "medium mocha" since that is one of my usual coffee drinks. The verdict? Well the price was better, $2.79 compared to $3.40 at a Starbucks a block away. It also didn't have that burnt taste that Starbucks coffee drinks frequently have. But it was cloyingly sweet and tasted like it was made from corn syrup. Which it probably was.

I still don't mind their regular coffee, but perhaps next time I should just try a $1.99 latte. On the mocha front, I'd have to say they failed.

Unsnobby Coffee?

So I got home and had to run to the library across the street to do some stuff online really quick. Hence, another post!

On the way home I noticed a billboard for McCafe stating: "Large is the new grande." I was unaware that this billboard was actually part of the McDonald's/Starbucks coffee wars that apparently took place this past spring until I went online to look for an image of it. This search led me to many things, among them the McDonald's site for Unsnobby Coffee that, although amusing, is highly unlikely to convert diehard Starbucks fans. Among its features is a MadLibs-style letter that you can send to friends (see picture above) to help convince them to kick their snooty coffee addictions in favor of a less-expensive coffee addiction.

Whether or not the billboard I saw was a new attack or a remnant, I thought it seemed timely considering the current economic climate. For instance, right before I came to the library, Bryn asked me if I would go pick him up a coffee (quad-vanilla-latte). I declined, citing the state of both of our bank accounts and the availability of decent coffee beans and a french press in our kitchen. If we're on a tighter budget this December, spending almost five bucks--after tax and tip--for a latte doesn't seem like the best idea. And this applies to Vivace (our personal favorite where espresso is a hand-crafted culinary art) as well as Starbucks (consistent but mediocre espresso made by automated machines).

I don't know that I'll ever find myself seeking out a McDonald's for an espresso fix, but I must admit that in my few experiences their regular coffee is inexpensive and of decent quality. (And it came out on top in Consumer Reports taste tests.) If there was a convenient McDonald's and I was a daily latte junkie, I would probably consider switching.

Starbucks Luxe

Before I shut down my laptop to pack it up I'll throw up one last post. Saw a brief thing on Slate

in Kausfiles (Mickey Kaus' weblog):

Venti Snooty Latte: A new threat to social equality--the frequent-customer snob. The NYT's Ron Lieber doesn't just want freebies for his repeat Starbucks patronage. He wants something more:

Rewards are nice, but recognition is better. So if I'm one of Starbucks's best customers, I want to have elite status, as I do on American Airlines. I want shorter lines, better freebies, special seating (Aeron chairs, preferably) and electrical outlets reserved just for me and my laptop. [E.A.]

A creep, no? It's one thing for Starbucks to give Lieber free wi-fi and discounts. It's another to reward him by undermining the essentially egalitarian experience that's part of the appeal of a good American "third place." ...

Gross. I already find Starbucks annoying enough that I generally avoid it. Which luckily, I am easily able to do since I live in Seattle. There is a veritable plethora of coffee alternatives in this city that serve espresso that is MUCH better than Starbucks, such as Vivace, Cafe Ladro, Top Pot, Herkimer, and Bellino to name a few. Several of those places are also within walking distance of my apartment (lucky me!) and NONE of them has a velvet rope or VIP section. I'm really not feeling this sense of exclusive individual entitlement that seems to be permeating society today. Is everybody turning into Paris Hilton or something? Do people really believe that driving a luxury vehicle makes them a more worthy person?

I certainly enjoy nice things and tailored services as much as the next person, but I don't think these things are necessary. Nor do I expect them from such regular things as getting coffee in the morning. Or afternoon, or evening. I'm not against Capitalism, but I do have a problem with Consumerism. Blech!